First 5 Appeals Free — No credit card

Insurance code in.
Stronger appeal draft out.

Built for solo behavioral health therapists. Paste any CARC or RARC code — get an editable, clinician-reviewed appeal draft grounded in denial logic and parity language. No billing expertise required.

No EHR integration needed No PHI stored MHPAEA parity prompts when applicable All major payers

Try it — see the letter before you sign up

Pick a code. Real output. No email required.

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Your appeal letter will appear here

Insurance companies deny millions in legitimate behavioral health claims every year

Solo therapists bear the full cost — and most don't have the billing expertise, time, or leverage to recover that revenue fast.

30%

of behavioral health claims are denied on first submission

CMS 2024

$15,000+

in revenue lost per solo practice annually to unappealed claims

APA Practice Survey

65%

of denials are overturned when properly appealed

HCMA

The real problem is turning a rejected claim into recovered revenue.

Billing codes are confusing. CO-97 vs. CO-4 vs. OA-23 — each requires a completely different argument.

Writing a credible appeal requires knowing MHPAEA, NCCI edits, CPT bundling rules, and payer-specific policies.

Billing consultants charge $75–150/hour. Most solo therapists just absorb the loss.

SimplePractice and TherapyNotes don't help. They flag the denial and stop there.

From insurance code to winning appeal in under 60 seconds

No billing expertise. No templates. No googling.

01

📋 Paste your denial code

Enter the CARC or RARC code from the Explanation of Benefits (EOB) you received. Not sure what it means? We'll explain it too.

02

Add your claim details

CPT code, payer name, and date of service. Takes 30 seconds. No EHR connection needed, no billing software required.

03

✉️ Get your appeal letter

A complete, professionally formatted appeal letter with the correct regulatory citations — including MHPAEA parity arguments when they apply.

Every appeal letter includes:

Clear claim issue explained in plain English
Correct CPT-specific clinical justification
Regulatory citations (MHPAEA, CMS, AMA)
Payer-specific appeal language
MHPAEA parity argument when applicable
State prompt payment law reference
Clear appeal request and timeline
Professional formatting, ready to send

Built for therapists who don't have time for billing headaches

We know you're skeptical. Here's what we've thought through.

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HIPAA-safe by design

You enter denial codes, procedure codes, and payer names — nothing that constitutes PHI. No patient names, DOBs, or SSNs ever touch our system. We can't store what you don't give us.

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Legally grounded, not generic

Every letter cites real statutes: MHPAEA (29 CFR 2590.712), NCCI edits, and payer-specific appeal policies. Not a template with your name swapped in.

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Built for your specific appeal

CO-97 gets a different argument than CO-4. Aetna gets different language than BCBS. The AI reads the code and the context — it doesn't just fill in blanks.

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No EHR integration, no risk

No API keys. No EHR connection. No OAuth. You paste a code, you get a letter. If you close the tab, nothing is saved. Your clinical records stay in your system.

MHPAEA: your most powerful appeal argument

The Mental Health Parity and Addiction Equity Act requires insurers to apply comparable standards to mental health and medical/surgical benefits. When parity language fits the denial facts, AppealWin prompts you with citations and requests for the payer criteria to review before sending.

Simple pricing that pays for itself

One overturned therapy claim can recover roughly $150–300. AppealWin costs a fraction of that.

Get Started
Free
First 5 appeals — no card required
  • 5 AI-generated appeal letters
  • All major claim denial codes supported
  • All major commercial payers
  • MHPAEA parity prompts when applicable
  • Editable draft format for clinician review
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$99/mo
Unlimited appeals · cancel anytime
  • Unlimited appeal letters
  • Everything in the free tier
  • Second-level & external-review escalation
  • ERA batch mode for multi-line denials
  • Recovery-dollars analytics & weekly digest
  • Priority support response
Upgrade to Pro →

Billing consultants charge $75–150/hour. One appeal takes 45 minutes without AppealWin.
With AppealWin: 60 seconds.

Get your first 5 appeals free

Create a free account and start drafting appeal letters in minutes. No credit card required.

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Frequently asked questions